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Case Study: FUNdays Club character design

FUNdays Club is a childcare club in the UK that provides education and enrichment services to children aged 4-12 years. They wanted a set of characters to illustrate the different services they provide and also represent the different age groups they care for.

Mark from FUNdays Club got in touch with us to see if we could design a character that was inspired by their current ‘splat’ logo. From this design we would need to create a range of characters of different ages in different poses to represent the range of services they provide.

These characters were to be used across a range of materials; to be included in printed brochures, decals on the doors of the club itself and possible use online and in digital publications.

character_concept

The challenge was to create genderless, ethnic-neutral characters inspired by the client’s ‘splat’ logo that were fun, friendly and represent a range of ages.

 

character_sketches

We knew the character would need to be generally humanoid, as they would need to be a variety of poses (which would probably require limbs of some kind) and following a rough human form would make it possible to represent different ages.

character_sketches2

After a few rounds of sketches to explore different options we decided on a direction and created a ‘base’ design to use as a springboard for the variations of the characters.

character_base character

The test of a good character design is to see if it works with no colour or detail. To make sure we were onto a winner we tested the chosen character design in silhouette format and scaled it down. We ask ourselves if you could still recognise the character, and due to the distinctive head splats we felt we have a strong concept to run with.

character_silhouette

We developed the various ages of the characters from the ‘base’ character, using the character’s features and body parts to signify the age. Although the characters couldn’t be human, we were inspired by human development and used certain aspects of this to portray the age progression. Limbs develop and lengthen over time, the character’s hands turn from mitten-like pads to hands with fingers, the eyes begin large, becoming proportionally smaller and form eye brows.

character_ages

 

Once we were happy with the character in all stages of age we designed the characters in the different poses, with the various accessories to portray the difference services and activities at the club.

character_fullset

 

“Will [from Studio Raygun] has to be the best designer I have yet worked with. Great communication. Delivered when said. Professional. Heard what we trying to achieve and gave us images that were spot on. Couldn’t recommend him higher.”

Mark West – Managing Director

If you’d like to add some character to your project, please get in touch!

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  • David Ellis

    Love the sketches and great to read about the process!

    • http://www.studioraygun.co.uk Will Saunders

      Thanks David, glad you enjoyed the read!