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Logo design deliverables

There are plenty of logo design tutorials, tips, tricks, and articles out there; but today I’m talking about the deliverables a designer should expect to hand over to their client, and the internal file structure and best practice that works for me.

Structure your creativity

Logo design is a very creative and organic process, but surrounding this flurry of idea scribbling and inspiration gathering should be a concrete wall of structure and file organisation. Along with trying to organise and collate my pen and pencil sketches, I like to create a concepts folder in which I can play around and save all manner of experimental test files that help to form the next step in the design process. Then, once I’ve got a few possible design directions to present, I create a new clean folder that will contain the different concept files, saved out individually for clarity. From these I create a concept presentation PDF which I send to the client, along with explanations of each concept contained within the PDF.

Version tracking

It’s important to keep a record of your design versions and iterations, you should either folder these off as version 1, 2, 3 etc., or simply name the logo design file with a version number or date to keep track of it. So if your client has any feedback and amends are to be made, you’ll know which file is old and which is the one you want to run with. And whilst it may be tempting to simply overwrite the file, it’s really important that you keep a back up just in case the client (or you as the designer) decide to revert back to a previous version for whatever reason.

Logo file types

Once your design is signed off and the client is happy with your brilliant work, you now have to export your logo out at the various file types that you’ve agreed to provide to your client. Depending on the scope of your design project – whether you are designing a one-off logo, or developing a bigger brand with various logo lock-ups, colourways and a multitude of branded assets and brand guidelines – you’ll need to deliver these files in a structured and easy-to-understand way. The last thing you want is your client sending the 72dpi web-version logo off to be printed on a huge banner stand 4-feet across.

Final deliverables

Early on in the logo design discussion I gather what the client requires and how the logo will be used (as this will affect your design decisions and complexity of the logo), I also outline what deliverables they’ll be getting and why they need these. We have to understand that most people have no idea about DPI/PPI, RGB and CMYK printing processes, and the various file formats that exist and what they’re used for.

When delivering the final files I put together a ‘brand pack’ which may contain the following:

  • A folder titled Files for print – this contains any JPG files exported as +150DPI resolution and set to CMYK. I also include an EPS file for any large format printing that may be required.
  • A folder titled Files for web – this usually contains large PNGs (transparency is usually required) along with any specifically sized images for certain applications..
  • A brand guidelines PDF that sits in the root folder.
  • Any additional brand assets, in clearly named folders – this will contain any required favicons, app icons, social media avatars and header images that have been extrapolated from the main logo design to be used consistently (and properly) across the various social media channels, along with any licensed font files that are to be handed over and so forth.

Screen Shot 2015-11-27 at 11.02.53

It’s not rocket science, but it just ensures your client has a clear understanding of what to do with the files you’ve provided and ensures they have a good foundation for using their logo going forward.

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