Who says computer scientists don’t have a sense of humour? Here, Google’s head of Webspam Matt Cutts uses a visual metaphor to emphasise the importance of planning your content effectively.
When it comes to effective on-page SEO, it can be quite a methodical practice. There are a number of boxes you can check which will give you a better chance of ranking in Google and the other major search engines. Whilst this process can’t compete with focusing on decent content, it will certainly cover your bases. But you can get bogged down in the details, as discussed by Matt Cutts here…
Essentially, website pages are broken into two distinct sections; the head, and the body. The head of the page contains all the meta content within that document; the page title, its description, its language and a number of other that Google uses to understand what the page is about. But the point of this video is to state that Google only glances at this; what really matters is the content in the page body, because this is of most interest to the user.
If your page is about hamster cages, and this is something you want to rank for in the search engines, you’re probably going to focus your content around this keyword. This means including it in your page title and adding it to your meta description. For example:
Title: Hamster cage with wheel, check out our cheap hamster cages!
Description: Give your hamster the perfect little home with our hamster cage with built in wheel for hours of exercise and fun! Buy now and get a free water bottle.
These would be in the head of the page. So the idea is to pepper these, and other related, keywords in the body of the page also. One thing to bear in mind though – always write for Humans and not for search engines. If your page reads like it was written by a robot, your Human visitors are going to leave quickly and this will have a detrimental impact on ranking. So don’t be overzealous with your keywords but make sure you give it an intelligence once-over before publishing.