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Why we take design processes so seriously

Studio Raygun is a small outfit, with two individuals working together under their own respective disciplines. These disciplines cover everything our clients need to market their product or service; visual identity, website design & development, and marketing assets, with creativity being central to everything that we do.

We are small but heavily process-driven. Adding logic to the design process in particular can be a hard balance to strike, because it must facilitate the creative process, not stifle it.

Process, process, process

When we begin working on a new project, whether with a new client or existing one, we set out milestones and deliverables, usually with dates attached, and we use this to guide us. This is not simply a box ticking exercise; we rely on these agreed milestones and deliverables, and we keep a constant dialogue open with the client with regular review points to ensure everything is on track. Not only serving as a framework for productivity, this also has the positive side effect of keeping everybody happy.

I’ve seen first-hand how quickly a project can fall into disarray without constant management, and this is something that we believe makes us stand out from many other creative agencies. Often, agencies are made up of creatives who are most interested in designing or building things, and managers who are most interested in managing things. The trouble is that these skills are not mutually exclusive, and despite even the best communication between teams things can and do go wrong.

The way that we work is different. Whilst still respecting the strengths and roles of individuals, we try to foster a culture of inclusion with our clients, where the interest of each individual is equally represented. For example, the interests of a content editor would be given the same credence as that of anyone else within the client business.

This enables us to court healthy discussion, and is where management really comes into play to provide order. It is important to structure discussions, and to extract valuable information and curtail less valuable input.

Adding logic to the design process in particular can be a hard balance to strike, because it must facilitate the creative process and not stifle it.

Often, there is a temptation to make assumptions, or to even skip over parts of a process in order to save time or budget. This can, in some instances, make savings in the short term, but cause disastrous consequences in the mid-to-long term.

Outcome

Working in this way can be fast-paced but it helps to keep momentum going. It creates and maintains the interest of all parties; to keep them engaged, and to create the best end product that we, as a team, can.

We love understanding business goals and working out the best way to reflect this through design.

Get in touch to see how we can help!

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